Per-message markup
Hidden fees added on top
AI replies
Tiered or capped
Starting price
$59+ / month
Official WhatsApp Cloud API
Direct, as a Meta Tech Provider
Often a reseller in the middle
Phone number
Often a new number or migration
Replies in the customer's language
Built in, detected per message
Usually one language or an add-on
Human handover
From your pocket on Telegram
Dashboard login required
Appointment booking
Built in, syncs to Google Calendar
A separate tool or add-on
Knowledge from your own content
Your website and PDFs, refreshed on a schedule
Manual scripts to maintain
Broadcasts and campaigns
Often a paid add-on
Team seats and roles
Admin, operator and viewer included
Per-seat upcharges
Time to go live
Often weeks of onboarding
Your data
Stays yours, to UK and EU standards
Varies by provider